Phase 1: Strategy and Brand Development

Objective: Establish a solid foundation for OriginGrowth’s marketing initiatives by creating a clear strategy and strong brand identity.

1. Market Research and Analysis
   • Search and Identification: Conduct thorough research to compile a comprehensive list of potential products or services to market.
   • Selection and Understanding: Choose a primary product or service and gather detailed information, including historical sales data and performance of similar products.
   • Public Surveys: Perform extensive surveys to determine:
     • Target audience demographics and psychographics.
     • Public needs, wants, and demands related to the product.
     • Positioning insights to ensure the product stands out in the market.
2. Brand Positioning and Messaging
   • Positioning Survey: Use survey data to establish a distinct market position for the product.
   • Copywriting: Develop compelling copy that reflects the product’s positioning, focusing on fulfilling identified wants and needs.
   • Key Messaging: Define key selling points and unique value propositions based on survey results.
3. Visual and Graphic Design
   • Graphic Design Alignment: Ensure all marketing materials (flyers, info sheets, ads) align with the product’s positioning and brand identity.
   • Consistent Branding: Maintain consistent use of brand colors, fonts, and design elements across all materials.

Phase 2: Building and Launching the Marketing Campaign

Objective: Execute a well-coordinated marketing campaign to launch and promote the selected product or service.

1. Campaign Development
   • Sales Campaign Creation: Design a comprehensive sales campaign highlighting how the product meets the identified wants and needs.
   • Material Preparation: Create and prepare all necessary marketing materials, including brochures, ads, info sheets, and order forms.
   • Program Writing: Develop a detailed program for the product’s release, ensuring all marketing activities are coordinated and timed effectively.
2. Production and Placement
   • Design and Layout: Oversee the design and layout of all marketing materials to ensure they are visually appealing and on-brand.
   • Printing and Placement: Coordinate the printing and placement of marketing materials in strategic locations and platforms.
3. Product Launch
   • Supply Assurance: Ensure an adequate supply of the product is available at all selling points.
   • Campaign Release: Officially launch the campaign, making sure all materials are distributed and visible to the target audience.

Phase 3: Monitoring, Adjusting, and Sustaining the Campaign

Objective: Continuously monitor the campaign’s performance, make necessary adjustments, and ensure its longevity and success.

1. Performance Tracking
   • Success Metrics: Keep a visible record of the campaign’s successes on a weekly basis.
   • Bug Handling: Identify and address any issues or challenges promptly to maintain campaign effectiveness.
2. Campaign Adjustment
   • Evaluation and Correction: Regularly review performance data to correct, renew, or restart the campaign as needed.
   • Folder Maintenance: Maintain detailed records of each marketing action, including all pertinent papers, work copies, and results in a dedicated folder for ongoing evaluation.
3. Sustained Efforts
   • Continuation Plan: Arrange for the continued distribution and issuance of marketing literature to ensure the campaign is not a “one-shot” action.
   • Volume Selling: Focus on high-volume selling of all available products to achieve a large, constant gross revenue.
   • Item Rotation: During wait periods, repeat the marketing process for new products to ensure continuous market presence and growth.